In pratica Dolby sta lavorando con Disney per la realizzazione del mix di Toy Story 3 in 7.1. Stavolta pero' i 7 canali non sono 5 frontali e 2 surround ma 3 frontali e 4 surround.LAS VEGAS, Mar 16, 2010 (BUSINESS WIRE) -- At ShoWest 2010, Dolby Laboratories, Inc. announced it is working with Walt Disney Pictures® and Pixar® Animation Studios to deliver a new audio format, Dolby® Surround 7.1. Disney® and Pixar have stated that Dolby Surround 7.1 will be launched in select theatres with the release of Toy Story® 3 in 3D this June.
"For 40 years Dolby has not only provided content creators with the tools to create a more realistic audio experience, but has also enabled the exhibitor to deliver audiences the ability to experience the content as the creator intended," said Page Haun, Senior Director, Marketing, Cinema Market Segment, Dolby Laboratories. "The release of Toy Story 3 in a discrete 7.1 mix will raise the bar for movie theatre owners and their patrons."
Dolby Surround 7.1 brings a more exciting sensory experience to audiences for 2D and gives content creators control over audio placement in a theatre when mixing 3D movies. The ability to compose audio with visual elements of 3D allows content creators to immerse the audience deeper into the movie with dramatic realism.
Dolby Surround 7.1 provides content creators four surround zones to better orchestrate audio channels in a movie theatre environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theatre.
Dolby Surround 7.1 format comprises 8 channels of audio and has the following channel layout: Left, Center, Right, Low-Frequency Effects (LFE), Left Surround, Right Surround, Back Surround Left (new), and Back Surround Right (new). In order for exhibitors to deliver the new format, Dolby will be providing Dolby Surround 7.1 playback capabilities in the Dolby CP650 and Dolby CP750 digital cinema audio processor lines.
At ShoWest, Dolby is demonstrating to exhibitors a discrete 7.1 mixed demo reel of past Pixar movies to showcase the advanced audio solution. After the show, exhibitors will be able to access the content to test and demonstrate in their theatres.
Exhibitors interested in learning more about Dolby Surround 7.1 should contact their nearest Dolby reseller or Dolby sales office.
CP650 e CP750 saranno compatibili con un upgrade software.
Qualcuno giustamente fa notare come per i cinema attrezzati con Dolby EX l'upgrade sia assolutamente semplice ed indolore e non richieda nemmeno la taratura dei canali dal momento che con il CP650 (e immagino il 750) i surround sono comunque da sempre equalizzati divisi per quattro.
Per molti cinema con CP650 si tratterebbe solo di ricablare i surround e - se non presente - di aggiungere un amplificatore e di riequalizzare. Nessun componente Dolby da acquistare.
Chiaramente per chi ha un CP500 o inferiore la cosa si rende piu' costosa.
Dopo il fallimento del Dolby EX chissa' chi fara' una scelta simile. Certo che se la mia sala ha gia' l'EX si tratta solo di montare un cavetto e di aggiornare il software. Chissa' quante sale rimarranno in 5.1 pur con tutto predisposto e cablato...
Chiaramente sarebbe da vedere quanti film in 7.1 saranno realizzati anche se forse in questo caso non essendo una tecnologia proprietaria Dolby e non essendoci da pagare niente (immagino. I file sui DCP sono in PCM) magari il sound mixer non avra' motivi per non sfruttare il 7.1.
Chris